.comment-link {margin-left:.6em;}

Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Thursday, March 19, 2009

Booklets in Bulk - Anyone Still Buying Them?

Each week a booklet author or potential booklet author inevitably poses the question about whether anyone still buys booklets at all, much less in bulk. The answer is a resounding "yes." There is evidence of this throughout most weeks, from other booklet authors who tell me of their sales results, and from other first-hand experiences I have.

Yesterday brought two examples of this in my own office. First, I got a phone call from a colleague, saying there was interest from a large company in finding inexpensive publications on a particular topic to buy in bulk - about 20,000 copies, in fact. I asked the colleague what kind of pricing the client was looking for. It was definitely a respectable number, certainly one that would still be respectable when it was split in several directions after the cost of printing the booklets. We presented some PDFs for the client to review and we'll see where this goes.

Then I had dinner last night with a long-time friend. She happens to be a civilian who is employed at one of the military bases here in San Diego. As I shared with her the essence of the conversation I had earlier in the day, a sparkle came into her eye. She reinforced something Brian Jud had talked about in the Expert Interview at www.PublishingProsperity.com earlier this month, and in his book, Beyond the Bookstore, and in some articles he provided for the members of www.PublishingProsperity.com It was this - the military buys lots of publications to educate and entertain their people. And my friend who works at this particular base is in a position to make an introduction or two to those who have the buying power for such purchases at that base!

Besides yesterday's conversations, a several weeks back, a booklet author sold a few hundred copies of her booklet on feng shui to a sales rep for beds. That may allow the author to reach other sales reps for that company and connect with the company itself at the corporate level.

These are among the many stories that are out there everyday. Next time you ponder whether anyone is still buying booklets in bulk, rest assured the answer is yes.

Until next time,
Paulette - who loves sharing stuff like this with you

Follow me www.twitter.com/pauletteensign



At 11:41 AM, Anonymous Nancy Juetten said...

Hi Paulette,

Since do-it-yourself publicity has become a hot topic in these challenging economic times, I sell the Media-Savvy-to-Go Publicity Tips Booklets in sets of 100 at a time to organizations that invite me to speak.

The event guests leave with 147 powerful ideas to build buzz and profit from free publicity. The organization looks like a hero for bringing these useful tools to their members so they can get into action and benefit. And I get compensated for sharing useful ideas to empower others' success.

I haven't figured out how to sell the booklets by the thousands, yet hope springs eternal that I soon will. I'd love to hear from others who have done so. Anyone out there with specific success stories to share? I am all ears!

At 11:50 AM, Blogger Paulette Ensign said...


Thanks for your post. Selling in bulk, by the thousands, is a large focus on the ongoing support at www.PublishingProsperity.com Each member of that site gets a lot of consulting, interaction with other members (who are some amazing people!), articles, and sign-up bonuses that ALL focus on selling booklets, books, audios, and other info products by the thousands. Can't beat it for $47/month :-)



Post a Comment

Links to this post:

Create a Link

<< Home