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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Tuesday, May 12, 2009

Booklet Benefits

What's the benefit of your booklet to the recipient? That seems like a simple question, yet one that many booklet authors never consider. It does get somewhat complicated, too, when your buyer is a corporation or association or website rather than the end-user.

So let's back up here for a moment. You write your booklet because you have information to share, whether from your professional life or personal life. You write your booklet because you want it to market your business and/or to bring in new revenue directly by selling it. Okay, so those are the benefits to you, the author.

Back to the benefits to the recipient. The large-quantity buyer and the end-user do have some similarities in how the booklet benefits them, or rather CAN benefit them. It will make their life more, better, or different in some way. The booklet can make the large-quantity buyer's life better as a vehicle to help them sell more of their own product or get their own word out there further. The booklet can make the end-user's life better by bringing new knowledge to them that will enhance their life.

It is ALL about the benefits of your booklet. Keep that in mind when talking with anyone and you are very likely to benefit by selling a whole lot more booklets.

Until next time,
Paulette - bringing good stuff to better serve people

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