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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Tuesday, June 30, 2009

Who Was the Last One You Told About Your Booklet?

The ongoing discussion about the likes and dislikes of marketing sees no end to it anytime soon. You either like it or you don't. You find new ways to do it or new ways to avoid it. It gets easier for those who have trouble with it when you think about marketing as:
  • sharing
  • giving
  • helping
  • educating
Yes, that's really what marketing is. It's letting people know what you've got so that it can be useful to them in some way, either in their person or professional life. It's sharing a resource that helps them by expanding their education. You've given them the gift of a new tool. It then becomes their choice as to whether they want to invest any money in it now, later, or not at all.

And if you think you don't have time to do any of that, just think back on the last conversation you had about your booklet. You know, the one where it flowed out of you very naturally to tell someone what you're doing or just completed. That person could be a friend, family member, neighbor, co-worker, colleague, or complete stranger. You didn't schedule the conversation. It happened in the natural flow of your life. That's all this is.

Go tell someone about your booklet. See what happens.

Until next time,
Paulette - who encourages "visiting" that ends up helping all concerned

Follow me www.twitter.com/pauletteensign

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