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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Thursday, June 11, 2009

Booklet Author with Great Vision

See for yourself what one booklet author has done to leverage her expertise and her exposure. Standolyn Robertson is the immediate past president of the National Association of Professional Organizers. Marcia Yudkin and I share Standolyn as a client. Get to know both of them if you don't already.


The Marketing Minute
by Marcia Yudkin, Marketing Expert and Mentor


I was startled to see Marketing Minute subscriber Standolyn
Robertson (ThingsinPlace.com) quoted in Backpacker Magazine.

Standolyn helps clients get organized, a service I associate
with homes and offices, not hiking and the outdoors.

Backpacker's topic was how to get things done at work so you
can head out to the trail ahead of the Friday afternoon rush
hour, as well as how to keep one's camping gear ready for
action in a single closet.

Intrigued by this unexpected matchup, I asked Standolyn if
she'd received other surprising publicity mentions, and she
said she's given interviews on some aspect of organizing
to publications for dieters, single fathers, radio
broadcasters, the inventory industry, and job-hunting

Are you thinking too narrowly about who might find your
expertise relevant?

When it comes to articles, press releases and content on
your own site, try going beyond the obvious examples and

Invite friends from different professions over for a
brainstorming party in which you suggest farflung contexts
for what you each do. Laugh at the improbable - then
consider whether there's a viable publicity strategy there.


THIS WEEK'S SPECIAL: My most popular publicity service -
a press release makeover turning your draft into a polished,
newsworthy media magnet - is ridiculously underpriced at just
$195. Through June 16, when you place an order for a press
release makeover ($195) or for a release written from scratch
(only $395), you also receive a one-hour audio recording
explaining the ins and outs of the press release distribution

In this recording, created for my Marketing for More
mentoring program, I answer common questions about
distribution options, timing and what to expect from sending
out a release.

Get informed as you reach for publicity, till June 16 only:




Marketing Mastery CD Club:

Mentoring Program:

Naming & Tag Line Service:

Press Releases & Distribution:


If you enjoy The Marketing Minute, please forward it to
friends and colleagues. It comes to you every Wednesday
from publicity and marketing consultant Marcia
Yudkin, author of Web Site Marketing Makeover and
10 other books. P.O. Box 305, Goshen, MA 01032.

For a free weekly marketing tip, subscribe:

Until next time,
Paulette - happy to spotlight a booklet author and glad another colleague did, too

Follow me www.twitter.com/pauletteensign



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