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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Tuesday, November 17, 2009

Booklets are the Best Business Cards

Think about the pile of business cards you likely have in a rubber band in your desk drawer. When was the last time you glanced through that bundle, much less contacted anyone in there?

Yes, the title of this blog post is a bold statement, you're right. However, think about your attitude about the author of a booklet that is sitting in your desk drawer. That person makes a very different statement in your mind about the business they have, their credibility, their accessibility, and probably a few other good things.

Make your booklets be the best business cards anyone has, directly from you or, better yet, distributed by a company or association who bought them in large quantities from you, to help them further their own promotional activities.

Until next time,
Paulette - who rarely distributes standard business cards anymore

Follow me www.twitter.com/pauletteensign

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