Booklets are the Best Business Cards

Think about the pile of business cards you likely have in a rubber band in your desk drawer. When was the last time you glanced through that bundle, much less contacted anyone in there?

Yes, the title of this blog post is a bold statement, you're right. However, think about your attitude about the author of a booklet that is sitting in your desk drawer. That person makes a very different statement in your mind about the business they have, their credibility, their accessibility, and probably a few other good things.

Make your booklets be the best business cards anyone has, directly from you or, better yet, distributed by a company or association who bought them in large quantities from you, to help them further their own promotional activities.

Until next time,
Paulette - who rarely distributes standard business cards anymore

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