It's All About ...

...them, not you and not your tips booklet or any other format of your product. That includes when you're talking with a colleague about possible joint venturing, or to a large-quantity prospect at a company or association.

Someone who has known of my work for many years contacted me last Friday afternoon to invite me into a joint venture with her. The entire time we were on the phone, the person made it all about herself and her achievements. While I agree it's useful to have some background about a potential business partner, there was no give and take, no balance, no real interest in a conversation as much as it being a monologue. Then she followed up on Monday with an email in the same way. What WAS she thinking? Even if there had been any remote match here in what she was proposing, there was less than zero interest in my part in doing any business with her. It's too bad, too, since I think she probably has a good product.

It is and will always be about them - whoever it is you are contacting. It is about how your products and services improve the business of the person you are approaching. There are endless ways you can positively add to their business. Focus on that and see the improvement in your business as a result of it.

Until next time,
Paulette - still trying to shake off the "stuff" this woman left all over me

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