Booklets and Telling Your Life Story

Years ago I recall having a discussion with the executive director of the professional association in which I was heavily involved. We talked about the difficulty that many members of the association had in focusing on communicating the benefits of their services. More of them were involved in telling their entire and complete life story, at length, in an excruciating amount of detail to anyone who would listen.

I sometimes hear the same situation with booklet authors. Well, let me break this to you gently. It's not about you and your life story. Yes, your life experiences are usually the basis for what your work is and has become. However, it really, truly is and will always be about the recipient of your work. It's about how what you've got will benefit them, how it will make their life more, better, or different. Once you make it about them, you'll be happily surprised to see how much it becomes about you and your business, your booklet, your products and services. Your people will want more of what you've got because you're making it all useful to them. Not such a big stretch now after all, is it? Nah, I didn't think so.

Until next time,
Paulette - who knows it is and will always be about you!

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