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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Thursday, August 20, 2009

Is Your Booklet "Either/Or" or "Both?"

Which topic needs to be in your booklet, Passion #1 or Passion #2? If they have anything at all that's remotely related to each other, many times the best answer is to include both topics in one booklet. You can make one booklet with multiple related topics in it, and still come out with a 16-page booklet that has 3,000-3,500 words in it. My booklet, "110 Ideas for Organizing Your Business Life," has about a dozen related topics in it, in fact, so people can sample various areas of organizing their business life.

Yes, there are times it makes sense to focus on a single topic in a booklet. Even then there are sections or sub-headings within a particular topic. You may be a professional speaker who presents keynotes. It would be ideal to have one booklet on each of your keynote topics.

When you see that you're headed way beyond 3,500 words, the suggestion is to have two smaller booklets than one larger one, even if you are dealing with multiple topics.

Start writing and see where you're led. The answer often presents itself once you're in motion.

Until next time,
Paulette - who ran out of organizing tips at 110

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