Hot Topics and Hot Sales for Booklets

What's the hottest topics for writing tips booklets? It the one(s) you get most excited about. Simple as that. Many people talk about writing to topics in great demand. Some oldies and goodies are things like food, kids, pets, money, and sex. If you have to do specific research on a topic and it is a stretch for you to be passionate about it and it needs separate marketing from a business you already have, you are likely to have different (lower!) sales results than when you create products representing something that's meaningful to you and that you're already promoting. It will probably be harder for you to sustain your own interest over time.

In the past few weeks, a wide range of fascinating booklet topics have been birthed by people whose life is represented in their booklet. Here's a sample of those topics:

• How to Choose a Nursing Home - from a geriatric specialist who works in nursing homes
  
• Tips for Girls Volleyball - from a former pro women's volleyball athlete
• Selecting a Financial Planner & Managing Your Money - from a financial planner
• Self-Care for Caregivers - from a long-time spousal caregiver
• Guide for Single Women to Find Their Guy - from a single female author on the same topic
• Parenting the Troubled Teen - from a pediatrician who works with teens
  
• Creative Ways to Use Leftovers - from a military wife who does this for her family

While food, money, and kids are among the topics represented in that list, they are done by people whose lives are greatly involved in those areas.

The above list doesn't scratch the surface of the thousands of booklet authors, worldwide, who are writing and selling their booklets. These people have a passion for their information and have contacts they are approaching for large-quantity sales.

Next time you ask yourself what the hot topics are for booklets, ask yourself what it is you bubble over about anytime you've got the opportunity to share your knowledge with anyone who will listen. That is your hot topic. Start writing your tips!

Until next time,
Paulette - always happy to explore this with you to discover your hot topic


www.CollectionOfExperts.com
www.PublishingProsperity.com
www.tipsbooklets.com
Follow me www.twitter.com/pauletteensign

By the Way, Your Booklet Topic Can Be ...

People often ask me what topics are "hot" to write about. I always say it's the one(s) that excite you. Our colleague, Marcia Yudkin, adds perspective to that in her weekly Marketing Minute, which, by the way, is very much worth sharing with you.
==================

                      The Marketing Minute
     by Marcia Yudkin, Marketing Expert and Mentor
            http://www.yudkin.com/markmin.htm

                *******************

Successful people often reveal they discovered what
rocketed them to fortune by others saying, "You know, you're
good at such-and-such.  Can you teach me/help me?"

Beat them to it by highlighting and exploiting hard-to-name
talents or unintended accomplishments.  Ask yourself:

* In what ways do I love going above and beyond, or deeper
than others?

* What kind of commentary of mine - in conversation, on my
blog - seems to strike a nerve?

* Which unexpected skills have I mastered to do what I do?

* What data have I collected that others could use?

Ask customers:

* What do you like about doing business with me that you
don't experience elsewhere?

* Looking back, what results from the work we did together
seemed to come out of left field?

The answers may point to a lucrative sideline service or
information product you can develop - or your next career.

For instance, maybe your B&B hospitality generates matches
among guests or your sports coaching produces better
posture. 

Identify your "by the way" assets, bottle them for sale and
enjoy the extra profits.

                *******************

HOW ABOUT ME?  While teaching my Launch Your Information
Empire course, I realized that I enjoy and get appreciated
for compiling business models for marketing.  Instead of
teaching only what I've done successfully, I also find and
report how others succeed with a different approach.  I
arrange the information so participants can figure out the
model that's right for their personality, audience and goals.

Even if you've already got a system working, you might find
a more congenial model or a way to expand and grow that had
not occurred to you.

Alternative business models are one lesson in the Launch Your
Information Empire course:
http://www.yudkin.com/informationempire.htm

If you're interested but not yet committed to creating
while-you-sleep income, opt into my information products
email series (no cost):
http://www.yudkin.com/infomarketing.htm

Interested in marketing with postcards?  I have a $19.97
report specifically on 10 business models for that:
http://www.yudkin.com/postcardmodels.htm

Or look at the Mighty Postcard Marketing Course:
http://www.yudkin.com/postcardcourse.htm

                *******************

MORE MARCIA...

CD of the Month Club:
http://www.marketingformore.com/cdclub.htm

Marketing Thought of the Day:
http://www.yudkin.com/mantras or twitter.com/marciasmantras

Get Mentored:
http://www.marketingformore.com

Naming & Tag Line Service:
http://www.namedatlast.com

Press Releases & Distribution:
http://www.pressreleasehelp.com

                *******************

If you enjoy The Marketing Minute, please forward it to
friends and colleagues.  It comes to you every Wednesday
from publicity and marketing consultant Marcia
Yudkin, author of Web Site Marketing Makeover and
10 other books.  P.O. Box 305, Goshen, MA 01032.

For a free weekly marketing tip, subscribe: 
http://www.yudkin.com/markmin.htm

++++++++++

Until next time,
Paulette - who knows "by the way" often becomes a pot 'o gold

www.CollectionOfExperts.com
www.PublishingProsperity.com
www.tipsbooklets.com
Follow me www.twitter.com/pauletteensign

Is Your Booklet "Either/Or" or "Both?"

Which topic needs to be in your booklet, Passion #1 or Passion #2? If they have anything at all that's remotely related to each other, many times the best answer is to include both topics in one booklet. You can make one booklet with multiple related topics in it, and still come out with a 16-page booklet that has 3,000-3,500 words in it. My booklet, "110 Ideas for Organizing Your Business Life," has about a dozen related topics in it, in fact, so people can sample various areas of organizing their business life.

Yes, there are times it makes sense to focus on a single topic in a booklet. Even then there are sections or sub-headings within a particular topic. You may be a professional speaker who presents keynotes. It would be ideal to have one booklet on each of your keynote topics.

When you see that you're headed way beyond 3,500 words, the suggestion is to have two smaller booklets than one larger one, even if you are dealing with multiple topics.

Start writing and see where you're led. The answer often presents itself once you're in motion.

Until next time,
Paulette - who ran out of organizing tips at 110

www.CollectionOfExperts.com
www.PublishingProsperity.com
www.tipsbooklets.com
Follow me www.twitter.com/pauletteensign

Who Does Best Selling Their Booklets?

Many people think it's best to write a booklet based on "what's hot." That will typically be topics like money, foot, kids, weight, sex, pets, or trends or items in the recent news. Yes, there is a continuing demand for those topics, no doubt about it. Strange as it may seem, though, there is no guarantee those will sell any better than a booklet on road safety, better blogging, forgiveness, or model railroading as a hobby.

You may wonder how the heck that's possible. It's actually quite simple. When you have expertise in and enthusiasm for a particular subject, it's easier to "get that all over people" than when you are writing about something you believe to be a popular topic where you have no first-hand experience or passion. Your first-hand experience is likely to also include knowledge of resources who would find your booklet useful for their own (promotional) purposes. You've got a leg-up over the people who are purely doing research as an objective exercise to get the job done. You also have contacts, whether direct or several times removed, to reach the decision makers who will buy your booklets.

So the closest thing to a magic bullet in all of this is to write on what you know. Write on what excites you. You're going to find it so much easier to engage people when you do. Then your biggest challenge will be how quickly you can deliver all those booklets they want to buy!

Until next time,
Paulette - speaking from first-hand experience and observation about all of this for almost 2 decades

www.CollectionOfExperts.com
www.PublishingProsperity.com
www.tipsbooklets.com
Follow me www.twitter.com/pauletteensign

Best Booklet Ever Written

The best booklet ever written is the one people find useful. You thought there would be some big announcement following that headline, didn't you? The fact is, like anything else that enhances your life, what you view as the very best thing or experience is the one you think contributes highly to your life in a positive way. There is no real way of knowing how what you have to say will be received by the person reading it. That does not, however, absolve you of the responsibility of sharing your knowledge with the world, starting right now. It could be one tiny thing that is a major "aha," and you may never know.

Until next time,
Paulette - cheerleading you on to bringing what you've got to those who will be thrilled that you did

www.CollectionOfExperts.com
www.PublishingProsperity.com
www.tipsbooklets.com
Follow me www.twitter.com/pauletteensign

What Do You Want Your Booklet to Be?

I got rough copy this morning from a potential booklet author. The content was all over the place. Yes, I could create a theme from what was sent. However, it wasn't up to me. That was up to the booklet author. When I posed the question of "what do you want your booklet to be?" the answer was immediately forthcoming. A working title came out of the booklet author's mouth, followed by "that's what my business is about." Exactly!

Look at what your business is about. That will let you surf through a large amount of content and be clear about what belongs in the booklet and what doesn't. Sounds pretty simple, doesn't it?

Until next time,
Paulette - who knows that sometimes it's little more than knowing the question to ask
www.tipsbooklets.com

Booklet Topics from Experiences

Many people write booklets based on the experiences related to their business expertise. After the past week's fires in southern California, it wouldn't surprise me that people have experiences they never anticipated, experiences that would make excellent booklets, regardless of what already exists out in the world:

A few ideas, in no particular order:

* Pet/Animal Rescue Preparedness - house pets to horses, what to do when a fire is looming
* Preparing a Fire-Defensible home - preparing the area around and inside your home
* Grab It and Go - what to take with you when evacuating your home and where to have it
* Communicate - establishing am emergency communication chain among family and friends

Things are getting back to some kind of normal now, with everyone that much the wiser a week later.

Until next time,
Paulette - happy to be home and cleaning away the ash
www.tipsbooklets.com