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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Monday, April 21, 2008

What Do You Want Your Booklet to Be?

I got rough copy this morning from a potential booklet author. The content was all over the place. Yes, I could create a theme from what was sent. However, it wasn't up to me. That was up to the booklet author. When I posed the question of "what do you want your booklet to be?" the answer was immediately forthcoming. A working title came out of the booklet author's mouth, followed by "that's what my business is about." Exactly!

Look at what your business is about. That will let you surf through a large amount of content and be clear about what belongs in the booklet and what doesn't. Sounds pretty simple, doesn't it?

Until next time,
Paulette - who knows that sometimes it's little more than knowing the question to ask

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