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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Friday, April 11, 2008

Book or Booklet, Book or Booklet?

Why do you want to write a book? No, seriously, have you ever really asked yourself that question? There's good reasons to write an entire 200+ page, 1000-hours, book. And there's plenty of reasons not to.

Sometimes it's crucial in certain fields. You have no credibility unless you've written that book. More often than not, it falls into an emotional decision, an ego trip, a "should." If you're looking to a book to make you money, that rarely happens. Using a book as a platform to brand yourself is certainly a reasonable consideration, though you can still accomplish that result without the 200+ page, 1000-hours book.

If writing that book is an absolute, well-considered decision, you may find it easiest to do by doing it in pieces. That's one of the many ways booklets can come in very handy. Each booklet you write is a ready-to-market-and-sell product as soon as it's completed. And it's a chapter of a book. Put them all together, and voila, you've got that book.

Keep in mind, however, that you can still have author status, make lots more money, do it in less time, and leverage the living daylights out of it by doing a 3,000-5,000 word, few-hours booklet. You choose.

Until next time,
Paulette - who has made a living for the better part of 20 years on 16 pages of a tips booklet

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