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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Monday, March 24, 2008

Your Motivation and Your Booklet

There's a booklet author whose primary business is selling pre-employment assessments to corporations. These are tools for making a good match of behaviors and motivators with jobs. We were having a chat the other day about the range of motivators. Some people are motivated by being helpful. They tend to give away their booklet rather than look to sell it. Other people are driven by logic and utilitarian elements. They look to monetize things. There are other motivators. These were the two we were discussing.

No single motivator is right or wrong as much as how a person is wired. Keep that in mind as you move forward with marketing your booklet.

Until next time,
Paulette - the unabashedly utilitarian one

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