Booklets, Definitions, and How It Works

I saw an article on a colleague's blog about what to call a particular information product and why to call it that. The article was referencing Marcia Yudkin's opinion about booklets and other products.

Marcia is a colleague whose opinions I regard highly. You can see some of why I appreciate her by visiting her site. Marcia indicated that calling a booklet a booklet rather than a special report or some other name was making it sound small. She's right. I agree 100% with her. She intended for that to be a negative in the particular recent context where she said that. Even that prompts agreement from me. In certain situations, yes, the underplaying of the size is detrimental. However, put that all in a different context, and small becomes a Good Thing.

When seeking to sell single copies at a price that makes it worth it, sure, call it a Special Report if that's intended to be a major revenue stream for you.

Calling it a booklet in a setting that makes it more approachable to large companies to buy in bulk because the per-unit cost is so reasonable and the size is so manageable and flexible all of a sudden turns that smallness into a big sale.

Like so many other things in life, it depends.

Until next time,
Paulette - who appreciates Marcia Yudkin's contributions to information products www.tipsbooklets.com