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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Friday, February 22, 2008

Booklets - Too Little, Too Much

Two smaller booklets are better than one larger one, in my opinion. It's better for the reader because it's more approachable and less daunting. It's better for the bulk buyer since it's less expensive to distribute and provides a way to revisit their distribution list a second time. And it's better for your business because you have two things to sell rather than one.

This means that each booklet follows the writing formula I advocate (one sentence starting with a positive verb, followed by no more than two sentences explaining "why" or "how"). Yes, each tip has at least two tightly-constructed sentences, yet not four or five that ramble on.

It's time to end once you've said all you have to on the topic, like I am doing now.

Until next time,
Paulette - believing less is often more

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At 10:27 AM, Blogger Debbie said...


There's a lot of good information here. Can you say what is the most inexpensive way to send out a sample booklet? Is it USPS rather than UPS and do you use media mail or a special rate to send out a sample?


At 9:11 AM, Blogger Paulette Ensign said...


The most effective way of sending a sample is to phone the decision maker first, and then send the sample in whatever way they indicate wishing to receive it. Some decision makers are happy with a PDF to review what you have. Others want the printed copy overnight. One size does not fit all.

If you don't already have "How to Promote Your Business withn Booklets," you'll streamline your entire process by getting this step-by-step information as quickly as you can. http://www.tipsbooklets.com/index.php?page=prodlist.php&p=285&c=12


At 7:38 PM, Anonymous Anonymous said...


I have a few people that asked me for a sample of the booklet and I am mailing it via ups or usps . Can you say what is more cost effective? They don't want it over night and I am paying for shipping so I am trying to determine pricing. Can you compare? I have the book you mentioned but don't remember ups vs usps being compared for a sample copy to be mailed. I'm also sending out some to magazine editors and am looking for most inexpensive way to do this.


At 8:02 PM, Blogger Paulette Ensign said...


I have always used USPS for all my shipping. For further comparison I suggest you contact the various shipping services directly.



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