Booklets - Too Little, Too Much

Two smaller booklets are better than one larger one, in my opinion. It's better for the reader because it's more approachable and less daunting. It's better for the bulk buyer since it's less expensive to distribute and provides a way to revisit their distribution list a second time. And it's better for your business because you have two things to sell rather than one.

This means that each booklet follows the writing formula I advocate (one sentence starting with a positive verb, followed by no more than two sentences explaining "why" or "how"). Yes, each tip has at least two tightly-constructed sentences, yet not four or five that ramble on.

It's time to end once you've said all you have to on the topic, like I am doing now.

Until next time,
Paulette - believing less is often more
www.tipsbooklets.com