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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Tuesday, February 19, 2008

Narrative vs. Tips

A client recently sent me three booklets for review, two of which were about related topics. The third was not. Most of the three were primarily narrative case studies, with a few specific how-to tips thrown in. The topics of all three booklets were pretty emtional, tapping into deep feelings for the reader. I came to the conclusion once I read through each of the booklets that these had a place in the author's product line. However I still encouraged the author to develop specific tips booklets in addition to the more narrative ones. There is room for both.

The reader can find comfort and encouragement in reading the case studies, yet can still benefit from parallel booklets suggesting specific things to do in the given circumstances. This becomes a both/and rather than an either/or. When appropriate, having your information in both writing styles provides a broader option for the buyer and a better result for your business.

Until next time,
Paulette - considering options

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