A Confused Mind Always Says No

Marcia Yudkin's weekly Marketing Minute ( http://www.yudkin.com/marketing.htm )reminded me of an important concept today that applies to the booklet business as well. The message is about giving people fewer choices when marketing or selling to them. What that means for you is that when you approach a large-quantity booklet buyer, I consistently encourage you to offer them three of the most typical uses for booklets so they can quickly relate without going into overload. They will either realize that one of those three uses is ideal for them, or they will be prompted to think of some more important or immediate use. You haven't thrown them into overwhelm, shut-down, and "no."

I always tell people that the starting place for writing their own booklet is my product, "How to Promote Your Business with Booklets." That's it. No fuss, no muss. Yes, I have other products and services for after that. However, it's crystal clear where to begin.

Look at your starting point and how many choices you have. This doens't mean to eliminate other choices as much as to determine when to present them.

Until next time,
Paulette - who loves choices, and loves making sales
www.tipsbooklets.com