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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Friday, March 07, 2008

Booklet Covers and Bulk Sales

There's a reason to have an obvious blank space on the cover of your booklet. It's so the decision maker for bulk sales will realize you've anticipated their interest in having their logo or other contact information right on the cover when they use it to promote their own product, service, or cause. Expecting that decision maker to connect the dots on their own could set you up for an unexplained rejection of your product. The decision maker may not even realize why they are saying no. You haven't left space for them, and they don't realize you can, in fact, accommodate any customization they want. Make it easy for them to buy.

Until next time,
Paulette - who sees some lovely covers that are self-defeating

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