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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Monday, April 14, 2008

I Can't Use 1,000 Booklets

When a booklet authors asks how many booklets to print, I advise 1,000 as the magic number. 1,000 booklets sounds like a lot to a first-time booklet author. That's usually because the idea of bulk sales is so new to most booklet authors. Selling 100 copies to one person isn't as uncommon as you might think. 10 of those sales, and there's your 1,000 copies -- and that leaves you no copies to send as samples to the companies and associations who are likely to buy thousands and thousands of copies at a time from you.

The difference in price between printing 500 copies and 1,000 copies is usually so small that it makes no sense to print 500. Printing more than 1,000 copies for your house inventory is also not a good idea, especially in your very first print run. The odds are high that there's some "oops" in there or you discover something you reeeeeally want to add in that you forgot about, or something that just doesn't sit right with you. Having a couple cartons of that booklet that you don't feel 100% great about is far from motivating, no matter how good a print price you got for the higher quantity run.

If you decide to print your booklet at all for your own house inventory, please, make it 1,000 copies, not more and not less.

Until next time,
Paulette - who has seen the ugly results of ignoring this advice

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