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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Thursday, September 10, 2009

Booklet Imperfections and Other Truths

Several colleagues have talked about the imperfection of their entrepreneurial efforts over the years, whether it's been imperfect pricing, packaging, client communication, business expansion -- you name it, we have all done it. I absolutely include myself in there, without question. There have been many things I've done imperfectly in the past 18 years of this business, and the many years of other business ventures starting in childhood. And guess what? We're all still here to tell about it. S

So a pricing or product packaging wasn't the best match for a particular product or service. It got changed until it became the best match. There was actually a typo in my booklet, which stayed there in the first 50,000 copies or so that I sold. I could give you many, many examples of imperfection. However, I can also give you lots of examples of things that worked. Maybe it worked the first time out of the shoot on it, or maybe it was after numerous modifications.

That brings me to what's starting next week. I've hand-picked 9 booklet authors from the US and the UK to share with you some things that worked for them in what's called the Booklet Author Success Series.

These folks will tell you some of the happy surprises they encountered in giving away and selling their booklets. You'll want to hear it from them, first-hand. If you can't make the live sessions, sign up anyway. You'll get the transcripts and recordings, and you'll also get the recently revised 4th edition of "How to Promote Your Business with Booklets" as a free bonus.

And, if you're an affiliate of mine, you can actually make money on anyone who comes in on your affiliate link! Go check it out -- NOW!

Until next time,
Paulette - who sometimes seems to specialize in imperfection

Follow me www.twitter.com/pauletteensign

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