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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Tuesday, December 15, 2009

Booklet Typos and Other Imperfections

Publishing has endless stories about typos, errors, and a range of production outcomes that cause someone to go "oops" in various languages and decibels.

More often than not, it is far from being the end of the world, regardless of what the person reacting in that moment believes.

That doesn't mean this is about condoning sloppiness, errors, or casual approaches to producing a high quality publication. It's about getting your priorities in order, completing a product so it can serve the people you intend to serve with the information, and making course corrections when necessary.

The exact shade of a color on the cover - does that REALLY matter? A missing comma or certain typos, well, yes, they can sometimes change the meaning of something. That's true. And today, with search capabilities as strong and available as they are, even the truly dreaded typo in a phone number or email address or website URL can be overcome.

My booklet had a misspelled word in it for the first 50,000 copies that were sold. Yes, and 50,000 copies were sold!

Decide what your greatest priority is so you can get your booklet and other products to those who value your knowledge.

You will probably find it useful to see what other booklet authors have done over the years. Check out the Booklet Mystery Grab Bag to take a peek for yourself.

Until next time,
Paulette - who ultimately learned how to spell the word "discern" in her booklet

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