My Booklet is a Good Product - Why Isn't It Selling?

Whether you are selling single copies as an online booklet or hard copy, or are selling large quantities to companies and associations, sometimes your best web marketing promotion and direct sales approaches are not providing the results you want and your booklet isn't selling.

You put everything you have into creating a booklet. What gives??

Here's some of the most typical realities:

1. It takes time - for the brand to take hold and/or for the buyer to make the decision.
2. It takes multiple times of asking for the sale.
3. The buyer prefers a different kind of delivery of the content (i.e. audio vs. text).
4. The buyer doesn't like the cover design (i.e. your photo is on the cover, the color is orange, etc.)
5. The title doesn't say what the booklet really is.
6. The price is too high.
7. The price is too low.
8. The booklet is too long.
9. The booklet is too short.

... and on and on and on.

What the heck are you supposed to do? After all, you believe in your product and think you've got a winner.

One of the easiest things to do is to ask your market what it would take for them to invest in your product. You may be very surprised by what you learn. It could be something very simple or something you never would have considered in a million years. Regardless, ask them.

Until next time,
Paulette - often amazed by how big a deal the little things can turn out to be


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