Tips Sell More Than Catalogs

One of the attendees in a workshop I presented last week in Sacramento, California gave us the subject to this blog post. Within his company, they have already created a tips document that they give away on their website. He said they have meticulously tracked the conversion rate of how people buy on their site. They noted a dramatic difference (increase) in sales after people received the tips than after they received a catalog of products for sale on the site. That's very telling, don't you think? The recipients of the tips got a peek, a preview of what the information was about. They felt more comfortable making a purchase once they got that sample. They felt more comfortable than reading even the best product descriptions in a catalog.

Until next time,
Paulette - passing along some vital wisdom collected from real life
www.tipsbooklets.com