New Ideas Keep Coming

The speaker for this past Saturday's monthly meeting of the Publishers and Writers of San Diego (an affiliate group of Publishers Marketing Association) was from a regional traditional publisher and distributor, talking about traditional book distribution and wholesaling.

Since I'm not a traditional publisher, I always listen with a translator mentality, seeing what can be converted for the booklet business. Something of value always happens. This time I got both new information and confirmation.

The confirmation was reference to a book being sold to a BMW dealership to be used as an incentive for people to come in and test-drive their car. I'd recently suggested that very thing to the author of a time management book for dealerships who sell SUVs to harried soccer moms.

The new information was a field called Destination Management. I'd never heard of that industry before. Among the many things those professionals do is select the contents for the amenities baskets waiting for conference guests in hotels. There's lots of booklets that could be ideal for that market.

What are YOU going to do with that information?

Until the next bit of inspiration,
Paulette
http://www.tipsbooklets.com