Purpose of a Booklet
"My topic doesn't fit into a how-to tips format."
That comment shows up periodically, and did again this week. My immediate thought is something along the lines of "Oh yeah? Hmm, how interesting." Of course, that's the edited version of my thought. :-)
Even when a person has written a novel, I can think of ways to create a tips booklet that can help market that novel plus become its own new source of revenue. THOSE are the purposes of a booklet, in my opinion.
A booklet is a way for the reader to test out the information of the author, to see if it's something that leads to wanting more of what the author's got. It's a way to gently approach a topic that may be otherwise overwhelming or brand new. It's one format of the material, which can then be embellished, expanded, or otherwise modified by the author.
A booklet is NOT the consummate reference on a given topic. A tips booklet, in particular, is NOT a narrative philosophical statement or observation of something. It's a tips booklet, with how-to's in it.
I mentioned a novel. Let's say you wrote a novel, set on a rural farm in midwest America, and you want to sell lots of copies of that novel, which common wisdom says is a challenge to do. One way to do it could be by writing a tips booklet about ways (tips!) to live a happy, fulfilling, and interesting life in rural America, or on a farm. That would certainly give the reader of your book more of a connection to what your book is about, wouldn't it, especially when you include some specific invitation that looks something like "for more about living on a farm in midwest America, you'll enjoy reading our book, "Life in a Corn Field."
Or you are interested in featuring the accomplishments of some noteable people of current or historical times. Instead of a treatise about them, it could be very useful to create a tips booklet that includes guidance based on what those people did to accomplish what they accomplished, for others to mirror in their own lives.
Once in a rare while I find a topic that simply does not lend itself to a tips booklet. It's usually something in science or math and focused on theory. It's at that moment you'll see a glaze come onto my face. Otherwise, let's talk about what your tips booklet is and can be.
Until the next moment I notice an opinion I feel is worth sharing,
Paulette
http://www.tipsbooklets.com
2 Comments:
Paulette-
This is a great post. It gave me a great idea for a booklet I would have never thought of. Thanks.
Along similar lines, does writing booklets fall into "list writing". I probably have the name wrong, but it was discussed in an excellent podcast featuring an interview with Roger C. Parker. You can find it at http://www.marketingstudies.net/blogs/rss/archive/000325.html
Kim,
Glad to know you found this article useful.
As to whether list writing falls into tips booklets, everyone has their own definition of a tips booklet. Mine is very specific - one sentence starting with a positive verb, followed by no more than two sentences explaining 'how' or 'why.'
Paulette
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