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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Thursday, May 03, 2007

The Starting Point

It's great fun and inspiration to share the many things (information products) that can be created from your experiences and ideas. I've been doing more speaking lately than I had been for awhile. The audiences get very excited about the possibilities of doing a booklet and rolling that into other products. The excitement frequently goes to such great heights that it lands in overwhelm. Sooo many ideas, soooo little time. Where to start?

The presentation usually recaps with addressing that very issue. For the matter of lots of topics, and which one to do first, it's easy when they are related to each other in some way. Do a "sampler" booklet by taking 10-12 tips from each of 10-12 different-yet-related topics, and put them all in one booklet. Ok, that solved the "topic" issue. Then it's a question of where to start with the content. There are at least two choices:

1. Look through whatever you've already written - book, special reports, white papers, articles -- and cull from them.
OR
2. Capture the sound bites that have been coming out of your mouth about your topic for however long you've been in your area of expertise. Once you've gone as far as you think you can, and have been dropping them into a word processing file on your computer, go back and refine and organize them.

And you've gotten started.

Until next time,
Paulette -- who takes you step by step on this journey in her product, "How to Promote Your Business with Booklets" (in the home study course section of products on the site
www.tipsbooklets.com

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