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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Friday, August 05, 2005

Easily Expand a Generic Booklet

"103 Ways to Have a Fit Body" - Let's say that's the title of a booklet. Seems pretty straightforward, doesn't it? And you've sold it to every fitness center in every country in the English speaking world. And you're not ready to record it or expand the product line with other products. Then what do you do?

One of the quickest things is to expand it by markets. Use the model that the Chicken Soup guys, Jack Canfield and Mark Victor Hanson did. "103 Ways to Have a Fit Body as a Mom," "103 Ways to Have a Fit Body as a Baby Boomer," "103 Ways to Have a Fit Body as an Executive," "103 Ways to Have a Fit Body as an Entrepreneur," and so forth. It will take you a long time to run out of different markets, while your sales skyrocket. Don't worry if you don't know tips that are best suited for a different market. Other people do. Ask them.

Until next time,


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