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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Thursday, July 28, 2005

Another Product Under Your Nose

Do you have a glossary of terms that are unique to your area of expertise? I worked with a client this week who has dozens and dozens of such words in a glossary right on their website.With permission from the client, I share with you the specific site in question. It's http://www.thecapitol.net/glossary/

I suggested they consider creating a set of cards, like the old flash cards (though maybe not too big) as a new product. In fact, I suggested they have enough words to do several different card decks. Put the word from the glossary on one side of the card, and put the definition on the other side. It's an ideal product for people who learn best by physically getting involved with the learning tool. And it's not an expensive item to produce, unless you decide to use custom ink colors, some customized paper of non-standard size, and do some extraordinary graphic design work on them. It's an easy addition to your product line. Talk to me when you want more details about this or any product development from a single source.

Until next time,


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