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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Wednesday, July 27, 2005

Internet Retailer Top 400 Retail Web Sites - Your Booklet

I often suggest that people consider approaching large websites to license to those sites the non-exclusive right to use their booklet as a PDF as an incentive to visit the site or buy from the site. The model is 'get a free booklet about XYZ as our gift to you for visiting our site/buying from our site.'

The licensing deal is 100% profit for the author, and no production costs for anyone.

Before looking long and hard for large sites, here's a link to the top 400 retail sites from an ezine called Internet Retailer. They've got the list on their site, at no cost, plus they've got an expanded report on each of the 400 companies for a reasonable price. I have no financial gain in passing this along to you.

It costs you nothing but some time to find the right person (online) send an email of inquiry and create a licensing deal. No assemly required. And this also probably gets you thinking about some of the other millions of sites out there that are not retail and that would also be candidates for such an approach.

Until next time,


At 10:45 PM, Anonymous Anonymous said...

How much would you charge per licensing deal? also, would you do a hard copy of the booklet too,for them to see,because the pdf copies of booklets don't look as well.

At 10:56 PM, Blogger Paulette Ensign said...

Every single licensing deal is different as far as the price is concerned because what's included in the license is never the same. No, it is not necessary to do a hard copy at all. Many licensees don't care what your design looks like at all since they will do their own. If you'd like to discuss this further, please phone me at my office. 858-481-0890



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