Booklet Sales Speak

A booklet author client today asked whether it was better to present the price of booklets per unit or as a bottom-line number. My answer was the ever-famous 'it depends.' My client's prospect had already given a nod of approval to the first bottom-line number for 1,000 copies. The question came up when that person wanted additional pricing for a higher quantity order. My reply is to look at what you already know. If the client's client asked for no break-down of what the unit cost was and what the customization cost was and what the shipping cost was, then why go there? Seems obvious enough to me. It all comes under the heading of staying drama-free.

Until next time,
Paulette -- eager to keep things as simple as possible, particularly when it comes to sales
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