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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Friday, May 04, 2007

Booklet Test or Failure

Reading a colleague's ezine this week, a point was raised that directly relates to booklets. The conversation in that ezine was the age-old one about whether something is a failure or whether it's merely identifying one more way that isn't the particular solution.

Booklets are tested in promotional contexts all the time. It is very likely for a company to offer a booklet as an incentive for their customers and prospects to buy more product. (Get a free gift when you buy ...) Based on those test results, the company will come back to the booklet author to buy more booklets to extend the promotional campaign when the test proved effective. This is an important concept to know, since a 500-booklet order can grow into a 500,000 booklet order. It can make a booklet author scratch their head when the initial 500-piece order comes in, knowing it's from a very large company. Usually that order for 500 booklets is merely a test.

Was it a failure if no more booklets were ordered after that first 500? No, it was not a failure. It was an order of 500 copies to a company who you can now say is a client!

Until next time,
Paulette - looking at what is real in business
www.tipsbooklets.com

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