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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Tuesday, June 19, 2007

Pre-Selling Your Booklet

A booklet author client of mine has pre-sold tens of thousands of his booklets before he's ever written a single word of them. He's done this several times. And these were not "writing for hire" assignments, either. He held the copyright (rather than the client) so he could sell them unrestricted in any and all ways that he wanted to in addition to the client who prompted them to be written in the first place.

In one situation, the pre-sales were made to a company with whom he already had a well-established business relationship. They knew that whatever he put together would be acceptable to them once they agreed to the content. In another instance, he provided a sample of a page or two, and the decision maker was comfortable enough to place a substantial order.

This can be a great way to get started or expand your cash flow rather than waiting until you've got a completed product.

Until next time,
Paulette - pointing to easily accepted alternatives for doing business
www.tipsbooklets.com

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