Niche Marketing - Narrow Not Small
The title of this post applies to your business and your booklet, as well as mine. You've read about taking a single booklet manuscript and making an entire related product line from it. That's narrow and certainly not small. You can choose a particular industry and do the same thing. And then go on to a different industry and repeat the process. My business is a one-person business, with many functions outsourced to other professionals. It apparently presents a different image to lots of people who frequently say they are surprised I answer my own phone. Yes, I have yet to be successful in training my cat to do that for me. By some definitions, it's a small business. However, it is international, with many products, with worldwide publicity, and some longevity at this point. Booklets are a niche market, with a narrow focus, and far from small.
What about your business and your booklet? Are you too broad in your approach? You can modify that easily by targeting a particular audience or a particular market. "110 Ideas for Organizing Your Business Life" can become "110 Ideas for Organizing Your Law Office." "How to Live a Stress-Free Life" could be "How to Live a Stress-Free Life After 50."
Narrow your market for bigger sales. Once you think you've exhausted that market, choose another one.
Until next time,
Paulette - more respectful of niches than ever before
www.tipsbooklets.com
Labels: Marketing
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