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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Monday, May 21, 2007

Different Size Products

Years ago there was a booklet author who created two booklets using the same material. One was a shortened version of the other. This came to mind recently when experiencing a new model for ink jet printer cartridges. Two different sized amounts of ink at two different prices. The smaller one is definitely more expensive once you do the math. However that is not the case with the booklets. The smaller one does not end up being more expensive because of having to replace it faster at a higher per-unit cost. It is another option for people who don't want to lay out the higher amount of money, or don't do a high enough volume to make it matter about the price. Consider whether it makes sense for you to have a smaller and larger tips booklet (number of pages, not dimensions).

Until next time,
Paulette - continuing to observe events in other industries and our own
www.tipsbooklets.com

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