Booklets - One More Thing

It's not unusual to hear a new or potential booklet author say something like "now I need to add yet one more thing to my already-full business life" when referring to writing, producing, and marketing their booklet.

Ok, the writing will take you however long it takes you. You either write it yourself or your outsource the writing. You write it quickly or drag it out. The production , too, will take as long as it takes. You do the design work yourself if you're adept at desktop publishing, or you approve the work of a graphic designer early in the process, or you go through endless rounds of edits and approvals. The printer usually goes quickly, without much involvement on your part once you've determined any requirements out of the ordinary.

Then it's about the marketing. When you've written a booklet that reflects the primary activities of your business, the booklet marketing can seamlessly become part of your everyday activities and chatter and patter rather than be an "add-on." Yes, there may be times you'll discover someplace you want to contact about bulk sales that wouldn't be on your typical daily path of activities. And you can certainly shift the balance to be that if/when you decide to. Otherwise, it's often little more than adding a few extra sentences to conversations you're already having with clients and vendors, to explore their level of interest in bulk sales, licenses, and other applicatiosn of your booklet and its content.

Hmm, now that looks different, doesn't it?

Until next time,
Paulette - forever leveraging
www.tipsbooklets.com