Is Your Locally Based Booklet Business Really Local?

Your business and your booklet are not locally based, no matter how much you think they are. Let's say you're a service-based business or organization. That could be a medical professional, a dry cleaner, a professional organizer, the local botanical garden, a regional transportation service, or any of hundreds of other service-based businesses or groups. You think you remain within a specific geographic region, don't you?

How about this -- someone is moving to your region or vacationing there. Or some friend or family member from some other part of the country or world needs to care for or wants to gift someone in your region. All of a sudden, what you have to say about your expertise has literally world-wide appeal and importance.

"77 Tips to Getting the Greatest Enjoyment from XYZ Botanical Gardens" could do wonders for promoting that venue by placing it into the hands of travel-related companies in other parts of the country or the world. What happens when a person in New York wants to find a professional organizer for their friends who just had a baby or are getting ready to downsize in Arizona or Florida or somewhere else? Having a booklet with some tips that got sent to some national publication for excerpting into an article increases the odds of getting that referral from anywhere else in the country.

And on it goes. Your company or organization goes way beyond your zip code or postal code. Your booklet connects the dots from here to there.

Until next time,
Paulette - continuing to delight in joint marketing ventures worldwide
www.tipsbooklets.com