I Could Have Kicked Myself

That was the title of a colleague's recent newsletter issue. Yes, it captured my attention, just like a post I put here a few weeks ago "Booklet Queen Comes to Her Senses." The two titles are similar, both in sharing a revelation as well as making a statement about knowing more now than was known earlier.

"I could have kicked myself" had to do with allowing a promotional technique to sit dormant for awhile. The person knew what to do to maintain a high search engine placement and hadn't recently done so. "Booklet Queen Comes to Her Senses" referred to a new perspective for presenting a service in a different way, to be a better match for the market.

What's this got to do with your booklet and your other info products? First, since you are human like the rest of us, you can only do so much at any given time. You make your best choices of ways to create and market your products, choices from among the list of possibilities. So kicking yourself could address the popularly-held definition of doing the same thing repeatedly and expecting different results. When you know you can sell lots of your booklets to a certain client or through a particular sales channel, and you don't do it, well, that's the choice you made. Go ahead and kick if you can.

Seeing something from a new and different perspective can only come from exposing yourself to other ideas and/or letting something sit and percolate for a bit until another point of view presents itself.

No matter what, your booklet and it's development are and always will be a process. I often say that I didn't come out of my mother knowing what I know today. The same is true for you.

Bottom line -- be kind to yourself, and stay open.

Until next time,
Paulette - who is not kicking herself and expects to again come to her senses
www.tipsbooklets.com