Tips, Stories, and Quotes

Periodically a tips booklet comes in which the author really wants to include quotes or stories. It can work, depending on the length of the booklet without those quotes or stories. The guideline remains a total of 3,000-5,000 words in a booklet. Consider making two booklets or cutting out some of the content if you are a lot over that.

Keep the stories or quotes to a maximum of 80-ish words each, and have your graphic designer do some graphic treatment to distinguish them from the tips. That could be indenting the block of copy, italicizing it, making it bold, or framing it with some other graphic element. Scatter these quotes or stories throughout the booklet so the overall feel stays balanced. Be sure the booklet is enhanced by including these rather than merely being random filler.

Until next time,
Paulette - making concessions as appropriate
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