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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Wednesday, June 13, 2007

Whose Favor Is It Anyway?

Think about the last time you walked the floor or a trade show or a home and garden show. There were many vendors there who had a range of products. Some of those products were interesting to you on some level. Many were not. Of the things that were of interest to you, some might have been the perfect solution for some challenge you were having in your business or home. You were grateful to discover this solution and eager to own it. Admittedly, you were attending the trade show with the hope you would, in fact, discover some solutions for things in your life, whether it was a conscious intention or not. And you didn't have a personal connection to the products or their vendors. It was very pragmatic, very black and white. You liked/wanted/needed it, or you didn't.

Flip this around to your booklets and other products, and the people and companies who would be your clients. You have solutions for some of those people, something for which they would be grateful to know about and have. Then there's a whole bunch of other people and companies for whom your product just isn't a match. It's as pragmatic a thing as when you were walking that trade show, making decisions with each step of each aisle you walked of whether something was useful/interesting to you or not.

You are doing your potential and current clients a big favor by bringing them potential solutions to challenges they have. They are not doing you a favor by buying from you, or having an exploratory conversation about how your booklet can work well for them. Doesn't that all look different now?

Until next time,
Paulette - maintaining useful perspectives and passing them along
www.tipsbooklets.com

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