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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Friday, November 23, 2007

It's About "What" Not "Because"

Many booklet authors struggle with writing booklets. They want to tell it all in 16 pages. Yes, this topic is frequently addressed on this blog because it frequently presents itself. The booklet is where your reader starts, not ends.

Tell your reader how to do things. The challenge comes when you (the booklet author) feel compelled to go headlong into the why's, wherefore's, and because's. Those can be addressed in other formats of your products.

The booklet is where your reader starts, not ends.

Until next time,
Paulette - now ending this post
www.tipsbooklets.com

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