Timing and Booklets

When is the "right" time to write and to sell your booklet? More often than not, there is no "right" time. Yes, when you're dealing with sales in a seasonally influenced sales cycle, there is a "right" time. Otherwise, it's all over the calendar.

First off, the time to write your booklet is now, as simply as that. Do it in bits and pieces if need be, and do it now. Waiting for "as soon as" leaves you with missed opportunities.

As for sales, you can make yourself crazy trying to guess when the best time is to approach any particular company or organization. Each has a different budget year, promotional campaign, potential use for your booklet, change in cast of characters, and on and on.

When your topic is seasonally related for a holiday or back-to-school or, in fact, a particular season, the "lead" time for the decision-makers to determine if your product is a match for them is probably longer than you think. Sometimes it's as much as a year in advance. It's certainly possible you could come in under a last-minute wire, though I wouldn't count on that.

Approach your quantity buyers when you are ready, and then find out when is the right time for them.

Until next time,
Paulette - who understands there are moments when time matters and moments when it doesn't
www.tipsbooklets.com