I'll Do It Myself

Rarely a day goes by that a booklet author doesn't decide to edit and/or do the graphic design layout work themselves. Some of the decision is based on saving money, and some is based on thinking they have the skills to do that. It's frustrating to see good content unnecessarily presented in a less than professional way.

The box of booklets sitting in the corner of the office takes on an almost-monster life of its own when the author realizes the results of their shortsightedness. One bulk sale would more than pay for professional editing and graphic design, greatly increasing the odds of many more bulk sales. It has become false economy or a matter of pride that results in doing it all oneself.

Reconsider if that's the route you plan to take. The return on your investment will be many times over.

Until next time,
Paulette - sighing a big sigh over some things that came past me this morning
www.tipsbooklets.com