An Inch Wide and a Mile Deep

An inch wide and a mile deep is often how a market niche is described. How this translates into information products is to develop many different formats of products that all address issues of a specific market.

There are literally dozens of product formats for delivering your information. Develop those before considering a series of booklets to different markets. Once you've created a booklet, an audio, a card deck, special reports, books, downloadable versions, and lots of other delivery methods, you can then take all of that to a new audience. Your first market might have been accountants, and your next is realtors. Your first market could be parents, and your follow-up market is teachers.

Refine the products first. It'll be easy enough to make some content changes for subsequent markets. Approach those new markets once you think you've gone as far as you can with one market, or you are bored!

Until next time,
Paulette - encourage focus at every turn
www.tipsbooklets.com