No Time to Sell in Bulk

Booklet authors often say there is no time to sell in bulk. The author is a speaker or has other products or has a "day" job. What's often overlooked is the concept of multi-tasking. Bring the bulk booklet sales topic into the conversations you're already having rather than starting new conversations with people you're not usually talking to.

Talk to the person who hired you to speak. Explore buying a copy of your booklet for each person in the audience. Or ask your contact to introduce you to someone else in their organization who is a more likely decision maker for such purchases. You might be dealing with human resources as a speaker. Ask that HR person to introduce you to someone in the sales or marketing department, who will love buying your booklet to use in a promotional campaign for one of their new product launches.

Or you're selling single copies of your book to people who you know are in some particular group. Let them know you also have discounting available for them to use your book as a fundraiser or promotional item. (get this gift with purchase, or when renewing your membership.)

You may be talking to the mom of a child in your own child's class while waiting at the bus stop or after school to pick up the children. Enthusiastically tell. the person what you're up to these days. Mention your booklet being available in bulk for community groups to sell. After all, you were already talking to that mom, and she just might find your booklet the ideal item for her group's project or her husband's office or her neighbor's seminar.

Think about who you already know, how you can be helpful to them with what you've got, and ways you can make great use of your time and talents.

Until next time,
Paulette - looking at leveraging life
www.tipsbooklets.com