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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Monday, October 08, 2007

Send Only What You Can Follow Up

It can be a great inclination to do a large mailing out to potential bulk buyers of your booklet. After all, it's all about quantity, isn't it? Yes, there's something to be said for "throwing it against the wall to see what sticks."

The more profound reality in selling booklets in bulk to corporations, associations, publications, websites, and other entities is that you absolutely, positively must do follow-up. As much as the recipient of your mass mailing thinks your booklet will be the ideal gift with purchase for their upcoming product launch, or perfect handout at a trade show, or any of the other ways booklets can be used, those decision makers are busy people. They'll put your booklet onto their desk, with the best of intentions, and life happens. The booklet gets buried in a pile, other decisions take priority, and, well, you name it and it'll happen.

Call or email them. Calling often works better when you can reach them. It lets you explore possibilities together that email just doesn't allow.

Send out the number of mail pieces that you can readily schedule in for telephone follow-up. You'll be glad you did.

Until next time,
Paulette - remembering earlier times of mass mailings that fast became useless
www.tipsbooklets.com

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