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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Monday, September 24, 2007

Turn Frustration Into Money and Marketing

"If I hear that question one more time, I might scream!" Do you feel that way when chatting with prospective clients or people who know little to nothing about your business? Those questions are really gold for you. They are the grist for booklet content -- booklets you can use for marketing and making money in your business. In fact, that last sentence you just read is an example of that.

It's not uncommon for people to ask me something about how booklets are used when I tell them the business I'm in. So that becomes a tip for me:

1. Use tips booklets for marketing your business. Selling those booklets can also bring you new revenue while marketing your business at the same time.

2. Notice the questions people continue asking you about your business. Those questions are the basis for becoming tips in your booklet.

3. Capture the questions and turn them into directives. The list of questions will probably become long enough for a 3,000-5,000 word tips booklet.

Get the idea? You will probably smile when you hear a repeat of a question the next time it comes out of a prospect's mouth or in an email, since you know they have just given you more content for your booklet.

A step-by-step roadmap for transforming your knowledge into tips booklets and other related information products is "How to Promote Your Business with Booklets," found in the Product section at www.tipsbooklets.com

Until next time,
Paulette - bringing more ideas for de-stressing
www.tipsbooklets.com

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