.comment-link {margin-left:.6em;}

Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Monday, September 10, 2007

Pre-sell Your Booklet

Pre-selling your booklet is a great business model. That can happen in situations where you already have a good relationship established with a client...or not.

One booklet author made a sale of several thousand copies of a booklet before a single word of it had been written. The client saw another booklet this author had done, and wanted a booklet on a different topic. The booklet author felt the new topic was a good one to add to the product line, and wrote it, knowing several thousand copies had already been sold and pre-paid!

Another way to pre-sell booklets or their derivatives without running any copies in advance is to develop a product sheet describing the various products. You may have a professionally designed PDF file to show the prospective client so they ca see the contents and the design quality. Many decision makers are perfectly content with the PDF and product sheet to go ahead in placing their order.

Until next time,
Paulette - preferring to sell before producing
www.tipsbooklets.com

Labels: ,

0 Comments:

Post a Comment

<< Home