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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Monday, August 27, 2007

Being Direct is Better

I've rarely been accused of being subtle or indirect. In fact quite the contrary, to the dismay or delight of those involved in the interaction. What's this got to do with booklets? Well, in the past couple weeks, I had the joy of being with some booklet authors in England as we shared the day exploring their interests in booklets.

One participant in the class came in with a metaphor as the basis for writing the booklet. You may recall the movie in which Forrest Gump talked about "life is like a box of chocolates." It was sort of like that. This metaphor would be the result of previous experiences in the person's life. We collectively agreed it was going to be a difficult leap for many people to make, from the metaphor to ways the content could be helpful in the readers' life. No matter what we all said that day, this booklet author remained intent on framing the booklet on this metaphor.

It'll be interesting to see how much of an uphill battle the sale of that booklet turns out to be, and whether the title gets changed at some point to be more direct. I'll let you know what I find out.

In the meantime, the 2-week trip to England and Holland was a good one, and I'm happy to be back.

Until next time,
Paulette - ready for action, directly



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