Booklet Tips From Paulette: Booklets, M & M's, and the Right Moment

Tips booklets have long been recommended as promotional items, to be imprinted with a company's name and logo, and handed out at trade shows from their booth, among many other applications for these booklets.

Candy is also something that has frequently been seen as giveaways at trade show booths, sometimes imprinted with the company's name, often not.

Recently there were several advertisements from the company who makes the chocolate candy, M & M's, focused on imprinting a company's name on each round bit of their candy. There's several things worth pointing out about that, any of which could be a "so what" if not analyzed.

The company making M & M's has been in business a very long time, yet they are just now offering to imprint some other company logo or name than their own on their candy.

The company has, in fact, been printing their own M & M logo on their candy all this time.

There are at least two multi-floor stores (Las Vegas and New York City) that have the M & M logo on hundreds and hundreds of other products besides their candy.

Here's why this can all be useful to you. A company as big as and established as the one that makes M & M's didn't think about offering to print other company's logos on their candy until fairly recently apparently. In spite of their longevity and collective brainpower, this is only happening now.