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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Monday, July 16, 2007

Best Places to Sell Booklets

I saw an interesting, relevant, and completely believable set of statistics today on a colleague's website:


Bookstores account for only 45% of all book sales!

The remaining 55% of book sales comes, in part, from organizations that buy nearly $1 billion worth of non-returnable books per year.


This came from a site that is revving up to sell books as incentives and premiums to corporations, for them to use as promotional items (gifts) to increase sales of their products. I've been in conversation with this colleague the past several months to see how booklets can be added into his marketing efforts to those corporations.

The point here is a reinforcement of what I've known for years. Selling publications in large quantities to single buyers is THE way to go. Another colleague, Dan Poynter, is forever saying that bookstores are a lousy place to sell books. I've always agreed with him. The single copy sale that, in a bookstore, is returnable, and is sold to the bookstore at a very large discount is just not my idea of a good time.

If it's good enough for books, it's absolutely good enough for booklets.

Until next time,
Paulette - enjoying confirmation whenever it appears

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