But If I Tell Them in My Booklet ...

...then they won't buy my consulting services or other products.

WRONG!

This concern has been voiced by many novice booklet authors over the years. A recent experience reinforced what I already knew about why this is a non-problem. First off, years ago when I was a professional organizer, it was not the least bit uncommon to walk into the home or office of a client to find a row of books about organizing on the shelf, whose spines had never been cracked. Yet these same people were willing to spend hundreds and hundreds of dollars for a professional organizer to personally assist them. The clients learned in their own best way.

Most recently, a long-time client in the booklet business reminded me of the need to repeat things that have been taught to this person numerous times in the past 15 years. It didn't go into the mind until the client was ready. And, I promise you, this person has heard this same tidbit of information about how to write tips no fewer than a half dozen times during that 15 years. The person is also far from lacking in brain power. It just wasn't time to learn and retain the particular piece of information.

Next time you worry about repeating yourself, or that someone will buy less from you because of information you provide them in a booklet or speaking engagement or anything else you have or do, quickly quell your concerns. It's truly a non-problem.

Until next time,
Paulette - teaching as many times as necessary
www.tipsbooklets.com